Mellow’s is an award-winning Caribbean restaurant based in Birmingham. I noticed that they didn’t have a registered trademark in place and approached the business owner to highlight the risk associated with this. Particularly for a growing business, trademarks are vital to protecting your brand, ensuring that it’s distinguishable against its competitors, and safeguarding the business against infringement. The business owner enlisted me to submit the trademark application to the IPO which was successful, and as a result the business’s name and logo are now registered and protected.