A Class Sound
A Class Sound is a Birmingham based sync licensing company that supplies music to TV shows, advertising, digital content and more. I was hired for branding/logo creation, to build the businesses website and, as the business was in its early stage, I also provided some ad hoc business consultancy to assist the owner in the development of the project including overall direction/vision for the business, how to set up a limited company and more. I implemented the project management software Asana to increase productivity and ensure the project was structured, organised and managed effectively. I recommended the website be built on WordPress as this would give us more flexibility and customisation, including features such as a dynamic audio player, contact forms, user logins and more - all of which improved functionality and user experience.
The business owner came to me with some ideas for their logo, but after doing some competitor analysis I felt this particular style of logo could hurt the brand's image and reputation. I put forward some alternative ideas and the final design is the logo you see below - professional, modern, and more aligned with the businesses target audience and core message.
In order to create a solid digital presence, it was crucial that the website was not only visually appealing but functional, organised and easy to use. The WordPress website has a number of customised features installed to ensure a unique website that provides a great user experience and is optimised for conversions. Designing in this way also allows for easy scalability - customised websites typically accept a larger volume of traffic, are more flexible and have a longer lifespan which is vital for anyone serious about growing their business.
Some of the key features I put into place include:
The custom filters were designed to organise the music catalogue, and make it easier for customers to find what they need. I also added mood categories to the main page which gives the user a 15 second preview of a track. This gives users an alternative way to search for the kind of sounds they want. By providing a better user experience we can increase conversion rates, increase customer satisfaction and maximise ROI.
I implemented the Sonaar Music plugin to the website which is a highly customisable music player. This feature allows for continuous playback, call-to-action buttons, and allows users to purchase music directly through the site - all of which are there to improve user experience and increase conversion rates.
